The letters "L" and "G" in a circle symbolize the World, Future, Youth, Humanity, and Technology. Our philosophy is based on Humanity. Also, it represents LG's efforts to keep close relationships with our customers in the world.
The logo consists of two elements; the LG letterforms in LG Grey and the face symbol in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG's commitment to the best. Therefore, the shape or the color of this symbol mark must never be changed.
Symbolmark and Logotype based on positive engraving method The reproduction of LG colors must be carefully monitored to achieve the highest fidelity to the original and any modifications could cause misunderstanding or misrepresentation of the LG identity.
Therefore, it is important to use the colors that are shown here.
Red(LG Red / Pantone 207C) and gray(LG Gray / Pantone 431C) are the most recommended, but gold(LG Gold), silver(LG Silver), and black(LG Black) could be used under certain circumstances.
Appropriate color use is essential for the accurate use of LG's signatures.
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