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| The LG Brand |
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| Positioning Statement |
| LG strives to enhance
the customers life (and lifestyle) with our intelligent features,
intuitive functionality, and exceptional performance. |
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| Choosing
LG is a form of self-expression and self-satisfaction.
Our customer will take pride in owning the amazing and take
comfort in knowing he/she made a smart, more informed decision.
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| Brand Platform |
| The LG brand is composed
of four basic elements: The Values, The Promise, The Benefits,
and The Personality. |
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| The Values |
" The Values are
derived from the heart of LG Corporate founding principles."
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| The Promise |
| " LG
provides tangible innovations that enrich the lives of customers." |
| With our expertise
in all areas of electronics, LG promises to deliver tangible
benefits to our customers. Tangible benefits include our relentless
attention to all aspects of our products, from the most basic
features to the most sophisticated technology implemented to
improve peoples lives.We passionately dedicate all our resources
in providing timely and consistent innovations to keep the trust
we have earned from our customers and to continue giving them
full satisfaction. |
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| The Benefits |
| " LG
delivers a different experience." |
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| The Personality |
| " LG
is delightful." |
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