The LG Venus is a new mobile phone that is as feature rich and easy to use as it is stylish, thanks to its unique InteractPad?, which replaces physical navigation keys with context-specific virtual keys that change to fit the task at hand. This new interface comes in response to the need for a simple way to navigate through the multitudinous features on today?s mobile phones.

The launch of the latest handset was accompanied by a vibrant performance by well-known Indian singer Kunal Ganjawala. At the event held at the Hyatt Regency, Kunal Ganjawala entertained the audience with his chartbusting songs. Ganjawala has already emerged as a force to reckon with, in Bollywood, through his soulful hits, including Bheege Hont Tere (from the film, Murder), Har Manzar (Baabul), Janaabe Ali (Bardaasht), Channa Ve and Salaam Namaste.

Speaking about the new phone, Mr. K. W. Kim, CEO & President of LG Electronics Middle East and Africa Regional Company, said: ?Usability is truly at the centre of this handset?s design and represents LG?s latest achievement in making phones that connect with their users. This handset offers a mere glimpse into an emerging trend in the mobile market. LG is researching and developing new ways to improve usability and will continue its focus on features that add practical benefits for users.?

Venus reflects LG?s commitment to making its handsets easier to use through improved user interface technology. InteractPad? and its virtual menu keys show the exact keys a user needs to complete the task at hand eliminating distractions. This is far more flexible than standard hardware keys and eliminates the need to memorise exactly which key performs what function. These virtual keys are also larger and better spaced than physical keys, improving accuracy.

To make it easier to use, the handset is equipped with multi-sensorial feedback that provides users with audio, visual and tactile cues. When a virtual button is pressed it becomes larger and the phone vibrates just slightly and makes a clicking sound. This feedback is not only designed to make these virtual buttons seem more like real ones, it also makes the phone more comfortable to use and improves accuracy.

LG Venus? powerful multimedia features include a 3 mega-pixel camera, MP3 player, video recording, FM radio, Bluetooth and more. Its ergonomic trapezoidal shape is the ideal complement to the phone?s sleek and glossy finish.