'GITEX is of paramount significance to the LG Brand,' said C.H Lee, President of LG Electronics Gulf FZE. 'It is our seventh year of participation and our main purpose is to showcase LG's technical strengths and position the company as the leader in the IT, home appliance and communications segments. The exhibition provides us a platform to promote new products and maintain and enhance brand visibility. Over 100,000 visitors will be in the UAE to attend GITEX, and this is therefore the perfect time to position the brand.'

This year, LG's star product is the C1 Express Dual Tablet PC, which builds on the company's heritage of leading-edge notebook technology and award-winning piano black designs of T1 and S1. At only 27mm* thin and 1.31kg, the C1 Express Dual represents the very best in prestige, power and portability.

Finger touch input with auto-sensing technology as well as stylus input provides easy and quick input especially when using dial keys, a thumb-based on-screen.

Powered by Intel Centrino Duo Mobile Technology, the C1 defines the tablet PC in prestige, power and portability. The C1 boasts of an nVIDIA GeForce 7300 graphics card, Bluetooth, 512/1024MB DDR2(DDRII 533/400MHz, Dual Channel Support, Up to 2GB), 40/60/80GB(PATA), and weighs 1.31kg with a standard battery.

LG is also set to unveil its navigation system as well. The LN715 features a 4-inch TFT LCD touch-screen, and allows for full map navigation in 2D, 3D, and day and night mode with a Sirf Star III chipset. The device comes equipped with a 2GB built-in memory, 1.1 USB port, and SD card slot. The LN715 also facilitates clear voice guidance in 11 languages with high power speaker output of 1.4 Watts.

Also on the launch pad for the first time, is LG's award-winning wall mountable DLP projector, the AN110. It is the first model to use the WXGA (1280x768) DLP™ panel to improve image clarity. Digital Light Processing is the world's only all-digital display chip and a key ingredient in the best digital projectors available today.

The sleek, modern looking AN110 can be hung on the wall like a simple picture frame and projects one of the best quality HD images in the market.

The company is also updating its monitor segment with launch of its 'Emotional' series. The series was conceived with the concept of creating a premium design series, setting an example for its next-generation monitors. The 'Emotional' series goes one step further, presenting not only visual beauty, but also emotional sensation for the user.

Keeping abreast with the Blu-ray revolution, LG will showcase its range of Blu-ray PC's, DVD players, and Super-multi drives. Also on display will be the world's first commercially available 71-inch gold plated PDP TV and 102-inch PDP TV.

LG's innovative 'Time-Machine' TV will also be displayed in its various sizes, in LCD and PDP categories. It is the world's first television to come equipped with a built-in Digital Video Recorder (DVR).

LG's mobile phone offering includes the 5 mega-pixel camera phone- KG920, the DMB phone- SB120, and LG's best-selling 'Chocolate' phones - KG 800, in black, pink and white

The SB-120 has a built-in standard home TV antenna function to receive broadband Digital Media Broadcast that adopts the DMB-receiving System-on-Chip (SoC). The chip enables users to watch television broadcasts and talk on the phone at the same time

The KG800 'Chocolate' phone has won two European design awards; iF Design Award and reddot Design Award for its unique styling and user interface, and have recorded sales of over 137,000 units in the Middle East and Africa in the first three months of its launch.