Like the tournament itself, the web site - www.dubaidesertclassic.com - has proved to be an international success with golf fans from all over the world. Last year, more than 700,000 hits were made on the site during the week of the tournament alone. And with world superstars Tiger Woods, Ernie Els and Colin Montgomerie in the 150-player line-up at the Emirates Golf Club from March 6-9, interest in the action and news from Dubai is likely to reach an all-time high.
Mr. P.C. Choi, President, LG Electronics Gulf FZE, said the company was excited at the prospect of working hand-in-hand with the 14th Dubai Desert Classic, sponsored by Dubai Aluminium (DUBAL).
"Associating with such a global and high profile event will raise the awareness of the LG brand in key strategic markets in the Gulf especially in UAE," he said after confirming the deal with Mr. Mohammed Buamim, Vice Chairman of the Dubai Desert Classic Executive Committee.
"Golf is a very popular sport among many sections of the UAE population and this tie-up will further strengthen LG as a premium brand. In addition, the international coverage of the event will raise the profile and awareness of the brand in other markets as well."
Like the Dubai Desert Classic, LG Electronics Gulf FZE has also seen great success in the Internet business with the company ushering in its online marketing era with the launch in December 2000 of its home page www.lgegulf.com.
"Maintaining the high standards of the Dubai Desert Classic requires a great deal of support from the business community so we are delighted to welcome onboard LG Electronics as the event's first web site sponsor," said Buamim.
On-line followers of the action from the Dubai Desert Classic can access all the news and pictures from the event, find out more on the history of the tournament, previous winners, player list, tee times, latest scoring, prize-money breakdown and details of the Emirates Golf Club's famous Majlis Course
Coincidentally, Emirates Golf Club also has the LG plasma screens installed at various locations. "Desert Classic spectators can really enjoy the action on our plasma screens in the plush surroundings of the Emirates Golf Club," said PC Choi.
In addition to DUBAL, other sponsors include official carrier & Hole-In-One sponsor Emirates Airline; official caterer, hotel and challenge match sponsor Jebel Ali Golf Resort and Spa; co-sponsors and Pro Am sponsors Arabian Ranches by Emaar; co-sponsors The Palm; official courtesy car BMW, and official newspaper Gulf News.
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