The 160-kilometre race, being held on 20th February, has attracted some of the top endurance riders in the world and will feature heavily on Showtime Sport, CNN and BBC broadcasts throughout the day.
"Endurance racing is beginning to capture the public's attention in the Middle East with so many riders from this region dominating the world scene," said Mr. P.C. Choi, President, LG Electronics Gulf FZE.
"LG has a long history of sports related marketing and we hope our contribution to the 2003 H.H. The President of the UAE Cup will aid the further development of the sport in the region.
"The UAE has top-class endurance riders and horses, and is fast becoming the envy of the world for continually achieving podium finishes in this grueling sport."
The gold medal performance of H.H. Sheikh Ahmed Bin Mohammed Al Maktoum at the 2002 World Endurance Championships in Jerez, Spain catapulted endurance racing to the forefront of the public's imagination.
"Endurance racing is a tough sport for both horse and rider. The focus of attention for the 2003 H.H. The President of the UAE Cup will be on Al Wathba Endurance Village where the teams return after each leg for condition assessments," said Choi.
"LG Electronics has provided the PDP screens for hospitality areas in the village and a number of products for the 'Al Wathba 5' online competition.
"In addition, the overall winner will receive a 60-inch PDP screen from LG Electronics Gulf." M
LG's sponsorship of H.H. the President of the UAE Cup follows swiftly on from its recent announcements of support for the ICC Cricket World Cup and the Dubai Desert Classic. Together with its annual LG Cup football tournament, the global electronics giant is one of the leading brands in sports marketing in the Middle East and Africa.
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